New Spirit. United in London.
19 January 2026
5 minutes
London Spirit enters a new era this season. Not with a new name, but with a new expression of what that name stands for.
"This evolution is about far more than how we look, it's about who we are becoming. We’ve listened deeply to our fans, our Members and future audiences, and built a brand that reflects the ambition of this Club: bold, driven and united. Rooted in Lord’s, built for London, and ready to welcome the next generation into the Spirit of the game."
Katie Maier
Chief Marketing Officer at MCC and London Spirit
Powering London Spirit
Principal Partner
Official Partner